At present, NeoTrans is an uninteresting corporate faction. It lacks bite, it lacks tooth, and it lacks pizzazz. But more importantly, it lacks darkness.
It's an airport essentially. There's a lot of conventional everyday evil that can happen in an airport, but very little of it is going to be taken part in by the player base, because it's not an abstract evil.
In this games lore for player playable corporations, you have VS's constant experiments, presumable plague making, and more. These are for the majority of us, abstract evils. I'm not a virologist in RL working to experiment on plagues and RNA to engineer super virus', so this evil is much more outside of my experiment that participating in it, would be within my bounds as a PC.
You have NLM's iron grip over the media, the heavy handed blunt approach to PR because they don't -have- to give a shit anymore, they've won, and they can make the masses believe whatever they want. This is ultimately, another abstract evil for most of us, most of us aren't in the position to run a smear campaign on someone. Or hire a hitman to destroy them because of some insult.
And then you have NeoTrans... It's an airport... They could, strip search someone, I guess? The TSA is a kind of uncomfortable fact of life in the USA's airports, and there are no real wants to play TSA agent. Ultimately, it's this lack of abstract but meaningful evil that I think makes them unappealing and lacking as a player faction. Most of us can understand and empathize with being fucked with by an overzealous airport security.
Beyond that you just have more of an integration into the world for the other factions.
NLM has a literal vast amount of integration into every aspect of daily life. They control SIC and they control the Grid, and they control the Televisions.
VS has a great amount of integration into the world as well. With entire factions in certain being shaped by them. And a great amount of control of resources that corporate characters might care about, and mixers might as well.
NeoTrans has... An airport... I've played this game for 3 years now. And I have yet to see a point where NeoTrans has been integrated into the common players world, in spite of 3 years of players in the faction desperate to make it feel relevant. No one whispers, "Look at that, that's something NeoTrans did."
I have proposed vast sweeping changes to this before. But with the advent of protestors, and with the advent of messes. Both of which by their patchnotes don't include NeoTrans, whether for reasons of code, or community. Both of which provide reasons for people to exist in their work place, and to care for it. It makes it harder and harder to see NeoTrans maintain a level of parity with the other factions in feature set. Harder still to maintain a parity in reasons to even visit NeoTrans and RP as a NeoTrans employee.
So I ask you all this, having said all this, I ask you, having read all this, how would you, Joe Player, or Jane Staffer address this? I have my own ideas on things that might give them a bit of Pizzazz, bite and darkness, but I've spent most of the day working on this wall and I want to see about meditating on the issue a bit more before I start thinking about ideas to address this as a problem.